Anger

Intense emotion like anger involves a great deal of bodily changes that occur as a result of activation of the sympathetic divisions of the autonomic nervous system. At one time or another every one feels angry. J. B. Wats mentioned that when goal-directed behaviour of a child is obstructed and interfered with, anger is manifested. Thus, anger is the outcome of restriction imposed against desires.In other words, frustrating situation on the way for a goal results in anger. The need for catharsis and role of learning also play significant role in anger. Catharsis refers to the release of anxiety and tension, pent-up feelings and dissatisfaction and emotions resulting from daily life struggle verbally and through actions. These are directed towards any one anything that causes anger in the adult person.Children learn to show attack and aggressive behaviours by observing cartoons, movies, and T. V. serial and aggressive models, Observation of live scenes of anger and aggressive behaviou r produces more imitation of specific anger action, in one of the experiments by Bandura (1973), nursery school children observed a movie when adults were showing varieties of aggressive behaviour toward an inflated doll.After observing the film both boys and girls demonstrated the same of aggressive behaviour toward the inflated doll. These aggressive responses include punching, throwing, striking with a hammer, kicking and pounding number of blows to the doll. Freud inferred from his observational studies of numerous patients and children that aggression is an inborn instinct. Lorenz too believed that anger aggressions are innate instincts with animals and human beings.This basic anger behaviour should have some outlets, such as competitive sports, hard labor such as gardening, walking, recognizing the stimulus that provokes anger aggression, a persuasive leader, and not rewarding any aggressive behaviour etc. Studies indicated in the past that rage- an extreme form of anger, rela tively uncontrollable – can be at times real and at times partial which are termed as â€Å"sham rage†. Sham rage was demonstrated in cats, dogs, primates and other animals by stimulating particular areas of brain, especially the hypothalamus.

A Good Life essay

The Good Life Denise West April 14, 2013 Siena Heights University Gail Ryder Introduction A good life is what everyone desires. But what is actually a good life? Many people have their own interpretation of what a good life is. Society today has a different outlook on what is an acceptable lifestyle. Many people are influenced with the perception of how an individual should live their life. Some often find themselves trying to fulfill their happiness through America’s perception on how they should live. Instead they become disappointed with the disapproval of others and often forget what happiness really means to them.A good life consists of maximizing happiness. Many believe wealth, power, and respect brings happiness. I happen to disagree. I believe wealth and power bring sorrow and problems. The philosopher Socrates did not approve happiness was result of affluence and material consumption. He believed a rich and active mind is happier than a consumer of finer foods and exp ansive clothing (De Botton, 2000). Whether it is positive or negative, as long is the individual accepts and is happy of his or her own life, then they are living a good life.My life revolves around a combination of these six themes: education, work, ethics, relationships, spirituality, and success. In my essay, I will give my expertise of a good life. I will share thoughts of my life and give examples of each theme of why live the way I do. Education I believe education is a lifelong process that consists of both formal and informal experiences that lead to the individual learning something. The setting could be a home, a school, a workplace, a volunteer position, or an internship learning experience.Education is an ongoing mix of experiences; I think an educated person is a one who has made the most of each experience and learned from it. One should possess the general knowledge needed for making informed rational decisions and inferences on familiar and novel situations in person al and intellectual life. An educated person should also master of the general thinking abilities required for making informed intelligent decisions, estimates, assessments, and inferences. Philosopher Montaigne was an educated man with great wisdom. He spent most of his spear time in a circular library reading books (De Botton, 2000).I was raised by a family who is very educated. My mother and father have master degrees. My sister is a graduate student at Kansas State University. My father pushed my sister and I our entire lives of the importance of education. I receive a tremendous amount of support from my parents, family and friends. They continuously motivate me to be successful in completing and continuing my education. My plans for education are to continue to graduate school. Later in life, I am interested in teaching secondary education. I have a lot of inspiration and support from others and I am determined to succeed.I instill the importance of intelligence to my children . I agree with Montaigne’s two categories of knowledge: learning and wisdom. â€Å"In the learning category his placed logic, etymology, grammar, Latin and Greek. And in the wisdom category he places a far broader, more valuable kind of knowledge, everything that could help a person to live well† Montaigne’s intentions were to assist people† live happily and morally â€Å"(De Botton, p 153, 2000). These are two categories that keep me hungry for more. I often find myself harder on my son, because the graduation rate has dropped tremendously and it continues to decline.Depending on what aspiration a person has, having an education qualifies for great employment. Work The will power, motivation, and education are a good start in performing the ideal job in the workplace. The ambition and excitement of commuting to work daily is great feeling. A good work environment improves satisfaction and productivity. When a person is unhappy in the workplace, it is a d rag waking up each day to return to that place of business. Philosopher Epicurus believed the tension starts to show at home and we often point the finger at work (De Botton, 2000).It is important to be able to balance work and home to manage a positive work environment. Having a stress free job as well having fun and believe in your work is part of the good life. A good working environment is important for employee morale. It builds strong relationships between associates and among the biggest motivating factors in the workplace. I enjoy the work I do on a daily basis. It is a challenging job that requires an outgoing personality, sales drive, and patience. The down fall of my workplace is the associates and environment. We lack communication and the ability to coach each other to improve the workplace.The location in an urban area limits the opportunity of sales growth, variety customer base, as well as deepening relationships. At times, I felt the same pain as Epicurus. We both s tarted to wonder if were on the correct career path. One thing I lack in the workplace is empathy. I meet a lot of people each day. Many customers have personal problems they choose to share with me. Many times I can’t relate, because I have not experienced it. I represent my employer, and I am branded by them. I have to maintain a certain image and give great impressions. My supervisor has coached me on empathizing with my customers.We role play each week, and he has given me different conversation tools to better assist my customers. I want to give my customers a great experience each time they visit. To minimize tension, and misinterpretation, I will start utilizing 360 coaching. This is a tool recommended by my employer. Associates coach each including management. We give positive feedback to each other on how we could improve. This should help my team with any disagreements one may have with another associate. After opening up with one another and sharing each other diff erences, the company is great place work.Communication is the key to every success. With our recent suggestions and improvement, I believe everything will work out great. Ethics Ethics is a concept of morality principles. It defines the standard behavior which tells us the most common way of society: good, bad, right and wrong. The book Affluenza written by authors Graff, Wann, and Naylor have great information on living a good life daily minimizing consumption. â€Å"Affluenza is a painful, contagious, socially transmitted condition of overload, deft, anxiety, and waste resulting from the dogged pursuit of more† (Degraff, Wann, Naylor, p. , 2001). Afflenza respects those perfectly human desires, and seeks to create ways to make comfort, elegance, and enjoyment more genuine and durables than purchasable, perishable commodities (Degraff, Wann, Naylor, 2001). Unfortunately, I struggle with Affuenza. My finance and I live a certain lifestyle. Our lifestyles boil down to become e xpansive. We often find ourselves caught up in what we feel we have to have or need, such as hair, nails, brand name clothing, jewelry, and restaurants. We also have plenty of unnecessary bills only because they are available resources to us.We are not utilizing the product or service for what it is worth. We have more stuff, less time, and our quality of life seems to be deteriorating (Degraff, Wann, Naylor, 2001). As we move forward in our lives, I try to educate my finance of Affluenza and suggested a variety of ways will can save time and money. I plan to start tracking our daily spending habits more closely. If we cut back on luxury habits we could save thousands a year. We are coming to together and taking it one day at time. It is difficult to change some things you are accustomed to.Overcoming this disease is important to us, because we are embarking on a higher level in our relationship. We are currently testing our new ideas to happiness in our lives. Hopefully the results give us some leeway to plan what matters most to us, and how we will cherish our years to come. Relationships One of my biggest challenges of my life is my relationship. There is nothing more important than the quality of my relationship. My relationship influences the major decisions I make and is a large part of my happiness. Relationships can be very stressful at times. They require at lot of listening, effort, and compromising.Both parties have to be willing to sacrifice in order to move forward. A fundamental to a strong relationship is commitment. Commitment to making a relationship strong and healthy is the basis on which it will mature. Relationships take plenty work and effort. Compared to life itself, relationships are aggressive and intense because we are forever changing. A durable relationship need continuous nurturing and that takes commitment from both parties. Our commitment to the relationship is unconditional caring about maintaining and improving our relationship , even during times of anger or disappointment.There may be times when I am not even sure I like him, but I am committed. My strong commitment reminds me of Epicurus views of friendship. At first he thought pleasure brought him happiness. He eventually had a change of heart and found that the loyalty of friendship is what matters most (De Botton, 2000). I will spend the effort to sustain relationship during tough times. The motivation of keeping our family together saved us. We put our differences aside and our children first. Their security is most important. Our determination led us to our engagement. We are set to wed next summer. Spirituality One doesn’t need either the bible to instruct one in prudence; nor the fear of divine retribution to provide the incentive† (De Bottom, 2000). Epicurus shows us how morality can be founded upon prudent self-interest. I was raised a Christian. Philosopher Nietzsche called Christianity â€Å"the religion of comfortableness† (De Bottom, p. 238, 2000). Until my grandmother died in 1993, my family and I attended church regularly. As an adult, continue to believe in the Christian Religion; however I do not practice it. I currently do not the bible for a number of reasons. I do not want to be put in a category as a hypocrite.I am uncomfortable in committing to a religion if I am not ready to live righteously. I don’t want to find myself going back and forth and continuously repenting to the Lord for sins I have committed. The second reason I do not practice Christianity is because I do have a church home. I have not find a church where I felt comfortable worshiping. In the past, I found myself visiting a variety of churches and none felt right to me. I started to wonder, I am looking in the right religion? Maybe there’s another religion that makes more sense to me and has a place where I could worship and feel comfortable.The significance of any religion lies simply in the answer to the ques tion: why do I exist, and what is my relationship to the infinite universe that surrounds me? â€Å"It is impossible for there to be a person with no religion as it is for there to be a person without a heart. He may not know that he has a religion, just as a person may not know that he has a heart, but it is no more possible for a person to exist without a religion than without a hear â€Å"(Leo Tolstoy, 1879). As I read this statement from Tolstoy Confession, I thought about my current situation.Tolstoy was a philosopher who came to believe that he had â€Å"accomplished nothing and his life was meaningless† (Patterson, p. 5, 1983). The third reason I do not practice Christianity is because my finance study’s another religion. I have taken in to consideration to research his religion and to a common ground and decide which religion is best for me. Either way, we both have to agree on the same religion. It is important we raise our children with the same values to l ive a good and happy life. Success The meaning of Success comes in many forms, and a variety of meanings.It defines what you are searching for in life. It is within the perception of the individual. A large portion of one’s life is spent working to become successful. People are told during the upbringing to work hard so they earn make lots of money. People have a variety of interpretations of what success means to them. Socrates says, â€Å"One who understands the limits of the good life knows that what eliminates the pains brought on by need and what makes the whole of life perfect is easily obtained, so that there is no need for enterprises that entail the struggle for success† (De Botton, 2000).Success is often measured by social status and wealth. I determined success by the amount of happiness one feels. I live my life by planning. This is task that I put in place to organization my life. Time management is important to me. I currently have a blue print for my lif e. It is sectioned in four categories which are three weeks, three months, one year, and three years. This is a tool used to set goals and manage my life. Each year I review my blue print to ensure each goal is accomplished. My goals are similar to the six themes I have discussed.I consider myself to be a successful person. I have managed to complete every major task I have set forth. I have an outstanding family with two beautiful children. I am scheduled to graduate in December 2010, and I have an awesome job. I am in process of simplifying consumption, and we are working toward spirituality. These are important goals that I and my family discuss on a regular basis. I continue to stay open for suggestions and constructive criticism. I am willing to explore whatever is necessary to work toward a wonderful and happy life. This year is a successful year.Conclusion We think happiness is good, therefore we seek it. The search for happiness can be endless if you do not know what you are searching for. Individuals find themselves never accomplishing their goals. We can choose to enjoy the adventure and explore as much as possible. Try to make a conscious resolution to be content. By having a peace of mind and satisfaction means you are happy with what you have and what you are. I received my results of a good life with a history of effectiveness and success. I have a general sense of what I feel are the best ways to get things done.I set of process and principles that has worked well for me over many years. I am a detailed person who manages time, plans for the future, and a fan of great strategy. I choose to ignore the setbacks and I look at the big picture in order to guide myself and my organization to maximum results. A good life is a combination of many things. Everyone has their own interpretation of what a good life is. It starts with self development within individual. Many philosophers such as Epicurus and Socrates believe pleasure brings forth happiness ( De Botton, 2000). I happen to agree.Nothing matter to me more than my happiness. It is up to the individual to decide what pleasures them most. My life has had its many shares of a rollercoaster. I have made and learned from my mistakes. There is not anything that I regret nor wished didn’t happen during the years of my life. Without my mistakes, I would not have the opportunity to learn and grow. As a whole, I cherish my life I believe it is great. I am thankful for awaking each morning and for blessing me each day I have no reason to complain. I have experienced more than I ever dreamed of.Most importantly, I am blessed in being a mother. My family is extremely important to me. They complete each and every accomplishment. In combination of each principle, task, and theme they all relate and evolve around one specific goal which is my family. What a great life! References De Botton, A. (2000). The Consolations of Philosophy. New York: Pantheon Books. Graaf, J. , Naylor, T. , & Wann, D. (2001). Affluenza. San Francisco: Brerrett-Koehler Publishers, Inc. Tolstoy, L. (1993). Confession. Translated by David Patterson. New York: W. W. Norton & Company.

Why the United States Joined the Space Race

In 1957 Russia set the bar in technological advances against the United States when for the time ever in history Russia sent a spacecraft into orbit. While the Cold War dwindled down and the space race took off the United States felt the pressure. The space race demonstrated the precedence for the United States to take charge against the communist Russia. So with this the United States joined the race to space with President Kennedy pushing is at full force. Kennedy sought out an inspirational goal that would surely motivate the country.The fear that the Soviet Union could launch a missile from anywhere in the world gave Kennedy all the support he needed to join the race. Section I explains why the United States joined the space race using the realism theory; Section II details how the individual level of analysis brought America into space using the realism theory; Section III will qualify the decision making-progress; Section IV will provide a closing to why the United States joine d the space race. Realist Theory on the Space Race The decision of the United States to join the space can be seen through the realist theory.The realism perspective views the nation-state as the most important actor on the world stage. Realist view world politics as an endless repetitive, struggle for power much like the relationship shared between the United States and Russia. After the failure at the Bay of Pigs in Cuba â€Å"Kennedy wanted to link his administration to the dream of reaching the stars. †1 The United States feared that the communist Russia would soon be, if not already, advancing past America not only in technology but also in missilery. Such advances brought â€Å"fear of domestic spying† which â€Å"became a powerful force in the American life in the postwar era. 2 These fears represent the realist perspective as America and Russia struggle for power in the desire to take the world stage. With both country’s uncertainty of the others intent ions the race developed into a constant struggle for a lead as a new decade began. After the launch and safe return of Sputnik I â€Å"the Russians were hailed as leaders of world technology†¦ the initiative had been snatched from America, and the for the first time U. S. leaders were shocked to learn the conquest of outer space was not to be a one-country affair. 3 As a result it became â€Å"increasily important for the United States to salvage whatever pride and prestige it could by placing a satellite into orbit as soon as possible. †4 The realist perspective of the space race instilled a fearsome implication, â€Å"the nation that dominated space could dominate the Earth. †5 Feeling the threat of Russian as they advanced in technology, missilery and international prestige the United States demonstrated the realist theory as they to developed as a nation in order to exceed Russia Individual Level of Analysis in the Space RaceAs the Soviet Union continued to h old the stage in the space race, President Kennedy developed a plan that would surely win the race. President Kennedy asked, â€Å"How can we catch up? There is nothing more important. †6 With these questions in the air Kennedy sought out an inspirational goal to rally the country. On May 25, 1961 Kennedy announced â€Å"the nation’s intention to place a man on the moon before the end of the decade. †7 His plans disagreed with scientist who felt that adding a human to the spacecraft â€Å"was foolish† as it â€Å"diverted money from more important scientific projects in order to carry out what they regarded as a public stunt. 8 Such behavior demonstrated by Kennedy represents the individual level of analysis. The individual level of analysis refers to the personality traits, experiences, and behavior of those responsible for decision-making. President Kennedy felt it necessary to send a human to the moon in order for the â€Å"nation to take a clearly l eading role in space achievement, which in many ways may hold the key to our future on Earth. †9 For such reason the individual level of analysis supports the realist theory to explain why the United States joined in the space race.Kennedy’s desire to implement the importance of his ideas on the country was done so in the hopes that the United States would be able to surpass Russia and take the led on the world stage once again. The individual level of analysis balances with the realist theory because Kennedy’s goal of a â€Å"manned lunar journey was a goal dramatic enough to capture the world’s attention† eventually leading the United States to end the race, because in July 20, 1961 the first manned mission to the moon was a success. 0 Qualifying the Decision Making-Progress The decision for the United States to join the space race can be seen through the individual level of analysis and the realist theory. The space race put the United States in â€Å"a aggressive position in the race with the Soviets for space dominance. †11 The idea of the liberal theory and constructivist theory do not play a role in the race to space because both countries are not obtaining a mutual gain nor are there any outside organization playing a role in the race to space.It instead reflects the realist theory as the United States attempts to weaken Russian’s place on the work stage by obtaining a new worldwide prestige. The idea of state or systemic level of analysis both feature qualities not demonstrated in the space race. Although the space race can be represented by similar characteristics of the state level of analysis the influences of the Individual level weighs more on the outcome of decisions being made. President Kennedy was committed to supporting a more robust space program than his predecessor, thereby allowing him greater influence over the space mission. 2 His involvement and influential decisions makes the idea of in dividual level of analysis more favorable. Conclusion of the United States Decision to join the Space Race With Russia taking the lead on the world stage in missilery, technology, and prestige, the United States began to develop a new way to compete with the communist country. While the Russians had the upper hand in the race to space President Kennedy came up with an idea that would surely inspire the country and gain back their place on the world stage.With this the United State now had the challenge to place a man on the moon by the end of the decade. The plan demonstrated to Russia that United States was still in the lead as superpower nation. The epic battle between the America and Soviet Union the brought about new fears and development in the use of missiles. By looking at the realist theory and the individual level of analysis the decision to join the space race developed through strong motivations by president Kennedy who wanted the nation to remain at the top of the world stage.Bibliography Cadbury, Deborah. Space Race: the Epic Battle between America and the Soviet Union for Dominion of Space. New York: HarperCollins, 2006. Print. Hardesty, Von, and Gene Eisman. Epic Rivalry: the inside Story of the Soviet and American Space Race. Washington, D. C. : National Geographic, 2007. Print. Taylor, L. B. Lift Off! : the Story of America's Spaceport. New York: E. P. Dutton, 1968. Print. Watts, Franklin. U. S. and Soviet Space Program. USA: David E. Newton, 1988. Print. â€Å"The Decision to Go to the Moon. † Lunar and Planetary Institute (LPI). Web. 26 Oct. 2010. .

Philosophy Assignment Example | Topics and Well Written Essays - 500 words - 1

Philosophy - Assignment Example mises are associated with conclusion to the extent that whenever the former are found to be true, it follows that the latter ought to be true as well, particularly when such premises and conclusion are a sole basis to the justification of an inference 5. Invalid - is, contrary to the state of validity, a term that identifies an argument’s form that possesses a conclusion which is not aligned or is not expected to correspond to the given premises where as such, a false conclusion may emerge out of true premises 6. Sound - pertains to an argument’s property in which all premises are true, thereby reflecting or guaranteeing truth in the resulting conclusion that altogether manifests the pure validity of an argument 7. Unsound - pertains to a trait by which an argument may be assessed as either invalid or valid with at least one false premise so that false premises determine the validity or invalidity of an argument 8. Deductive Argument - is that argument where it is ‘necessary’ for the conclusion to satisfy the premise in such a way as when a conclusion is rather false, there can be no way that this would be arrived at coming from a premise or inference that is true; deductive reasoning is applied herein to enable construction of a deductive argument that proceeds from a general premise toward a specific conclusion 9. Inductive Argument - is that argument where it is ‘probable’ to derive conclusion from an inferred premise such that it would be improbable to yield a false conclusion if the premises are true; inductive reasoning is used herein to establish an inductive argument that develops from a specific premise toward a general conclusion Identify the following fallacies. (For example: â€Å"If you dont agree with the president, you will lose your job. Therefore, if you dont want to lose your job, you had better agree with the president,† would be an Appeal to

Elements of Products in Business and Services Context Assignment

Elements of Products in Business and Services Context - Assignment Example In some instances, the cuisines are similar but excellent cooking style by Nutter that brings out the uniqueness in each. In addition, Nutter is innovative and observes trendy and finest local produce for his classic French recipes. From local and external suppliers, Nutter’s restaurants use supplies to serve vegetarian meals, gourmet, business lunch, Sunday lunch, afternoon tea, desserts and lunchtime meals. Incorporation of different customers includes businesses, individuals, families, vegetarians, children, and persons of all ages generate a wide client base for the food products. For instance, many across all ages enjoy the food from Nutter’s Restaurant like chips and Fish in the United Kingdom, and offering the best value for customers consistently makes them return for more. Coupled to the restaurants excellent tasting menu is the brand of a renowned UK chef and the two aspects influence customer loyalty hence profitability. Like other hotels and restaurants in the United Kingdom, Nutter’s restaurant seeks to understand its customer and in the best way possible, satisfy their food needs better compared to its competitors. The restaurant then uses target marketing to identify the diverse needs of customers in the UK hotel industry and delivers unique cuisines for such needs. According to the Nutters Restaurant (2014, p. n.p), Nutter’s also offers customers with leading and innovative modern cuisine and both locally and internationally. The international market comes because of Nutter’s demonstrations of cooking expertise in New Zealand, United States of America, Australia, and New Zealand. The restaurant is also keen on psychographic segmentation that involves activities like business events, meetings, interests, and other values. Nutter’s understand that different people have different preferences when it comes to food. As a result, the company is quick to offer food products that embrace buyer perception, motivation, and beliefs and attitudes.  Ã‚  

Asian Culture Assignment Example | Topics and Well Written Essays - 250 words

Asian Culture - Assignment Example In China for example, there is extensive application of Chinese traditional medicine which comes in various forms like balms, powders, tincture, pills together with raw herbs. The Chinese medical practice is majorly used as protective mechanisms to common bodily disorders; it extends to countries like Japan and Tibet. More over, the application of Chinese medicine has also been widely adapted in the Western Countries especially the USA where a good number of the population currently considers the use of Chinese medicine (Carteret 2011). The other common traditional Asian culture is the aspect of martial arts which is considered to be an imperative stage that every member of the population has to undergo. Martial art is practiced in countries like China, Korea, Japan and even Tibet. In China, there is the practice of Karate, Taekwondo and Judo; they are means that ensure a person maintains good health through constant practice and also develop personal defense mechanisms in the process of physical attacks. Such kind martial art has not only been adapted in the Western Region but also in other parts of the world for military purposes, health purposes and for leisure. Consequently, there is also the dimension of religious beliefs; each of the Asian countries practices unique religious practices however; some religious activities are shared among some of these nations. In India, there is Hinduism as the dominant religious practice; although there are other religious practices such as Buddhism, Hellenism and Brahmanism. Some of these religious beliefs such as Buddhism are shared among the Asian countries like in China and Tibet. The practice of such religious beliefs has also been extended to the Western Region where a good number of the population tends to resort to the Asian religious practices in periods of psychological

Marketing plan for dove skin-care products for men Essay

Marketing plan for dove skin-care products for men - Essay Example This is one of the most important parts of marketing – availability of information about products and people. The first information need that a marketer must meet is consumer orientation. We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix. More information of these products has to be analysed and enhanced as the information from the market segment becomes rich and valuable. A market analysis for introducing a new kind of product which, according to Mintel, is a need product for 15-34-year-olds of the UK male population, has to be done with several factors to be taken into consideration. It is not only the customers and their needs that we need to understand. We also have to take into consideration the organisation’s capabilities , and this includes our competitors’ capabilities, how the customers’ will respond or react to the product, the organisation’s economic needs, the technological aspects, and other important elements in the supply chain. If we have to anticipate customers’ needs and wants, we must have a thorough understanding of consumer behaviour. This part of marketing is complicated but it can be done through research and surveys. The needs and motivations of the male population, the 15-24 and the 15-34 demographics, can be accomplished through online surveys. Surveys can also be done by hiring an independent firm who knows the mechanics of surveying potential customers and their needs. The company needs marketing insight. Marketing insight is also known as â€Å"voice of the customer† over which the manager’s decision is to be based. A firm has to understand the customer; when this is accomplished, product planning and development, including department c ommunications and other relevant information, are easily done. Customer insight is attained by means of the activities in the marketing mix. With the Internet and Information Technology, advertising and promotion are easily accomplished. A firm can conduct online surveys and use the results in formulating plans and future product goals. Online surveys are popular these days. It can acquire a lot of information regarding the customer and their preferences on products and how products should be made. (Jobber and Lancaster 31) Marketing insight is similar to market orientation because it focuses on acquiring information about customers, competing firms, and the marketing environment. The information has to be examined and analysed in the context of the business perspective; how the information can be used to deliver products of value or quality; and how the product can satisfy the customer. (Lamb, Hair, and McDaniel 6) A. Overall Marketing Strategy for Dove From consumer orientation, t he firm must focus on customer satisfaction as part of marketing; meaning marketing should be customer focused and consumer oriented but should be in line with corporate objectives. The next part of the marketing concept is systems orientation. Marketing of Dove products must be a part of a system and to be implemented by a team functioning in unison. (Jobber & Lancaster 23) The key to a successful marketing is ensuring that the needs and wants of customers are met and the products provide these needs and wants. This is the trend in the globalised business. The company should attain customer loyalty, with a focus on the price. Men’s moisturizers may not be a new product but there might be stiff competition in the market. Companies might have taken it for granted but with the recent surveys provided by Mintel, what business needs now is product enhancement. And we can’t get this through outsourcing. Product enhancement should be done in-house. The marketing concept is b ased on the customer’